Streaming television
Reach audiences watching premium, ad-supported programming on connected TV screens, with geographic and audience controls unavailable in traditional spot TV.
Audience · Geography · Frequency · Measurement
Plan a video campaign ↗CTV + YouTube + streaming video
Own the screen.
Prove the impact.
Premium television reach meets digital audience strategy. We plan, place, and measure video across connected TV, YouTube, and YouTube TV—then connect attention to what happens next.
Representative premium environments
NETFLIXHuluParamount+Pluto TVYouTubeYouTube TVDisney+Roku
Inventory, buying access, targeting, and availability vary by platform, market, budget, and campaign type.One plan across the fragmented screen
Television reach.
Digital control.
The channel mix follows the audience and the business goal—not a predetermined media package.
Intent + attention
Build reach across in-stream, Shorts, in-feed, and TV-screen viewing—then connect exposure to search behavior, site activity, and conversion.
Audience · Geography · Frequency · MeasurementLive television
Extend video into live, DVR, and on-demand cable programming with Google-powered audience, geographic, reach, frequency, and completion reporting.
Audience · Geography · Frequency · MeasurementPremium streaming access
Where viewers
choose to watch.
Campaigns can be built across major ad-supported streaming publishers and aggregators, including Netflix, Paramount+, Pluto TV, Hulu, Disney+, Roku, and other premium CTV inventory. YouTube TV adds addressable advertising inside eligible live, DVR, and on-demand cable content.
We define what is directly available, what requires reservation or programmatic access, and where a broader CTV buy is the smarter path. No vague “premium network” promises.
AUDIENCE SIGNAL+PREMIUM CONTENT+FREQUENCY CONTROL=MEASURABLE REACH
Creative examples
Creative built for
the big screen.
These examples show how a clear spokesperson, immediate problem, visible brand, and direct offer create a complete message. They are creative samples—not claims of campaign performance.
BRIGHTLINE ORTHODONTICS
Their best smile starts here.
A trusted expert, recognizable service, emotionally clear promise, and consultation CTA—structured for fast comprehension across vertical video and cutdowns.
- Brand visible from the opening frame
- Specific braces and aligners offer
- Single conversion action
SUMMIT HOME SERVICES
When comfort matters, call Summit.
A familiar local problem, credible technician, service equipment, urgency, and a booking CTA—designed to make the value proposition obvious without context.
- Spokesperson-led credibility
- Same-day availability message
- Direct service-booking action
One shoot, multiple jobs. We plan a master concept with :30, :15, and :06 edits plus vertical and square cutdowns when the campaign requires them.
KPIs that survive scrutiny
Views are a signal.
Not the finish line.
We report delivery and attention honestly, then connect exposure to site behavior, search demand, conversions, and CRM outcomes wherever the platform and tracking setup support it.
Unique reach
How many people were exposed, including supported co-viewing measurement.
Frequency
How often the audience saw the message—and whether repetition stayed productive.
Video completion rate
The percentage of delivered impressions that watched the video through completion.
Attention + lift
Completed views, engaged views, and eligible brand or search lift studies.
Site + search response
Direct, branded-search, and post-view website behavior following exposure.
Business outcomes
Calls, forms, purchases, qualified opportunities, store visits where supported, and CRM revenue.
Measurement availability varies by publisher, buying method, campaign scale, consent, and tracking configuration. Post-view activity indicates contribution and should not automatically be treated as causal lift.
From brief to broadcast
Strategy before
the first frame.
Media and creative are planned together so the message, format, audience, and measurement plan all support the same business goal.
Audience + market
Define geography, customer signals, exclusions, and the role of video.
Concept + production
Build the hook, story, proof, CTA, and required aspect-ratio cutdowns.
Placement + control
Select platforms, formats, budget, pacing, frequency, and brand-safety controls.
Measurement + learning
Connect delivery, attention, web behavior, conversions, and business feedback.
Make the screen work harder