Intent architecture
Campaigns structured around how buyers search, where they are in the decision, and what the business can profitably deliver.
Assess your account ↗Paid search management
Turn search demand
into qualified pipeline.
Clicks are easy to buy. Profitable demand is harder. We build Google Ads and Microsoft Ads programs around lead quality, sales outcomes, and the economics of your business.
BECKERLE / SEARCH SYSTEMLIVE SIGNALS
DemandHigh intent
OptimizationQualified leads
FeedbackCRM revenue
SEARCH TERMSCALL QUALITYPIPELINE VALUE
The real paid-search problem
Performance rarely collapses.
It leaks.
Spend creeps up. Queries get broader. Automation chases easy conversions. Lead quality slips while dashboards still look busy.
The fix is not another round of surface-level bid changes. It is a connected system that controls intent, improves conversion, and teaches the platforms which leads create revenue.
Wasted queriesWeak conversion signalsUnqualified callsDisconnected CRM dataSlow lead responseLanding-page friction
What is included
Senior thinking.
Account-level detail.
Strategy stays close to execution. You get direct answers, clear priorities, and visibility into what is changing and why.
Assess your current setup ↗01Google Ads and Microsoft Ads management
02Search, Performance Max, display, and remarketing governance
03Keyword, competitor, and search-intent research
04Negative-keyword and query-quality control
05Conversion tracking and call attribution
06CRM and offline conversion integration
07Landing-page and offer recommendations
08Ad copy and asset testing
09Budget pacing and scenario planning
10Plain-English reporting tied to business outcomes
Case study · Local healthcare
Orthodontic Specialists
of St. Louis.
A paid-search account designed to capture high-intent local demand and make phone activity and conversion performance visible.
Media investment$37.4K
Tracked conversions1.62K
Conversion rate19.06%
Tracked phone calls1.93K
What the account proves
Local paid search works best when campaign structure, geographic intent, conversion tracking, and phone demand are evaluated together. This supplied account snapshot shows meaningful response volume alongside a strong reported conversion rate.
Performance snapshot supplied by Beckerle Media. Metrics reflect the reporting view shown and should not be interpreted as a guarantee of future results.
Five-question account check
How healthy is your
paid search?
Tell us how the account is funded, managed, and measured. We’ll identify the most important next move.
5 questions2 minutesNo hard sell
Question 1 of 5
SPENDWhat is your current monthly paid-search spend?
Paid search FAQ
Straight answers
before you spend.
How much should we spend on paid search?+
Enough to generate a meaningful volume of clicks and conversions in your market without outrunning your sales capacity. The survey below helps frame a practical starting point based on current spend, goals, and measurement readiness.
Do you work with existing accounts?+
Yes. We can audit and rebuild an existing account without automatically starting from zero. Historical search terms, conversion data, and campaign learnings are often valuable assets.
What if our current agency owns the account?+
Your business should retain administrative ownership of its advertising and analytics accounts. We help establish clean access, documentation, and continuity before any transition.
Can you improve lead quality, not just lead volume?+
That is the goal. We connect call tracking and CRM outcomes back to campaigns so optimization can distinguish a qualified opportunity from a weak form fill.
Do you require a long contract?+
The right engagement depends on account complexity and the work required. We define scope, expectations, and decision points clearly before launch.